Bristol Usability Group

A Group. About Usability. In Bristol.

Working without leaders + Designing for change

Event Details

Working without leaders + Designing for change

Time: January 25, 2012 from 6:30pm to 7:30pm
Location: Watershed
Street: 1 Canon's Yard
City/Town: Bristol
Website or Map:…
Event Type: talk
Organized By: Dave Ellender
Latest Activity: Jan 25, 2012

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Event Description


1 - Working without leaders

What does it mean to have a company without any leaders?

Can a group of individuals form a company based on equality, ethics and fairness and still make decisions effectively?

Go Free Range is an experiment in what it means to be a company, and especially a company where the group is the primary agent.

Jason Cale will talk about the origination and exploration that Go Free Range have undertaken so far and how they have tried to face the challenges presented when no single person can take the lead.

Jason is co-founder and creative director at Go Free Range, a hive mind collective of outstanding web-software developers based in London, England. He is an expert prototyper and full stack dabbler. Explorer of (little 'a') agile design.

You can find out more at and

2 - Designing for change

Change signifies movement and people are usually resistant to movement resulting in change because they may not always know what a better future state looks like, be able to articulate it or even know how to get there.

People may also think there is no great motivation to change as its just too hard to do.

Daniel Szuc will make us think about the role of the User Experience Designer to help with change? This presentation will help us find the answers and look at:

  • How to identify the culture you work in
  • Creating environments for people do their best work
  • Getting people from different parts of a business to work together
  • Ensuring that all relevant data points (design, engineering, marketing) are being heard towards a common product & service goal
  • Being an agent for change towards better products and a better world

Daniel is Principal Consultant at Apogee, a usability consulting Services Company based in Hong Kong. Dan previously worked on a usability team for Telstra Australia.

He is currently VP of the International UPA (Usability Professionals’ Association) and has lectured about UX in Hong Kong, China, Singapore, Malaysia, Australia, the USA, Israel, New Zealand, and Japan.

He co-wrote a “Usability Kit” with Gerry Gaffney which is an implementation guide providing best practices and guidelines for usability teams.

Dan holds a BS in Information Management from Melbourne University in Australia. 

Dan recently ran a workshop at UXAustralia 2010:


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Comment by Joe Leech on January 12, 2012 at 12:05


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